DIGITAL REVIEW

La sélection des publications sur la transformation digitale des entreprises B2B

A quoi se former pour les emplois de demain ?

La transformation digitale est une tendance mondiale ; elle repose sur une variété de technologies qui affectent, changent et défient chaque secteur.Les organisations qui veillen…

Que sera la relation client en 2020 ?

La notion de ‘ customer experience ‘ est au coeur des stratégies. Sur fond d’intelligence artificielle, de self-service, et d’automatisation, quelle sera la place de l’humain dans la relation client ?

The Four P’s of B2B Marketing Just Aren’t Enough Anymore

In business-to-business, the days of selling and marketing features and benefits are long gone. For the dog and pony sales engineer, this was a heck of a jolt. For marketing teams pushing ads and developing sales materials to out-feature the competition, it changed their worlds. Commoditization has set in for some time, even in some of the most sophisticated considered purchase environments.

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